Is Social Media Voting in a Leader?

Source: Google

Media is the main source for individuals to receive information from and to effectively openly and freely share their opinions and frustrations publicly. This means that the media has a great impact on how voters view their local politicians and leaders.

In the recent leadership debate social media was a key aspect in Kevin Rudd’s popularity. Kevin wanted to become in touch with the people and gain popularity in order to try to take the position of Prime Minister once again.

To do this he turned to Twitter.

Twitter is a relevantly new media platform for politicians to utilise. However it has become a direct source in becoming in touch with users. This was also proven recently by Tony Abbott asking individuals to ask him questions on Twitter by using the hashtag #asktony.

Kevin used his Twitter to keep voters updated and even share media stories which he found relevant to his cause during the leadership challenge:

Source: Kevin Rudd’s Twitter

This media has allowed Kevin to address his over 1million followers, in the past it was deemed nearly impossible to address this amount of people freely and on their terms also allowing them to express their opinions.

Source: Same as above

Also using twitter allowed Kevin to ensure voters received accurate and current information that other media channels often don’t provide.

Twitter is a platform to share news and engage in public debate. It has changed the world of politics with every current MP’s now holding an account on twitter:

Source: Tony Abbott’s Twitter

Source: Julia Gillard’s Twitter

Individuals views on Twitter, through protesting or lobby groups at a certain MP often receive a response and can perhaps even have an impact on legislation. The use of media such as Twitter regarding politics has changed the way it is conducted as individuals can now govern politicians through debates they can easily spark through social media. Politicians had to take a stance and create an account as this new use of social media can cause voters to change their minds on their preferred political party. Hence my posed question:

Is social media voting in a Leader?

Has social media created that individuals don’t find the need to search on other media platforms for information? If this is the case my question could be true, social media is deciding who will govern the country. The recent engagement of political figures on Twitter and Facebook could very well provide evidence that they also believe that social media is now regularly helping to decide who is governing the country.

Social media such as Twitter is a revolutionary platform helping people to engage in many important debates however has it impacted negatively on politics? Has it made politicians worry more about their engagement with society on social networks rather than debating and sharing information officially, creating a need for other channels to be viewed not just a social media?

It is evident that Twitter was actively used during the leadership debate generating popularity for Kevin Rudd. What will the use of social media and politics hold for us in the future?

That’s all folks

Until next time



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