This is my cat Bindi re-enacting my daily use of media devices, using three devices simultaneously while also watching television.
Do you choose when you use your media devices? I believe you subconsciously do just as you are all subconsciously invisible audiences.
Where we are in the world matters, as this will determine how we access and use our technological devices. Subconsciously we choose when to use different media platforms depending on our location, who is around us and what is available to us. Example; when travelling on a train if I am able to sit in a seat alone I will often check my Facebook on my tablet, however, if I am forced to sit beside an unknown individual I will often refrain from removing my tablet from my bag or I will perhaps only access my Facebook on my mobile phone which is easier to hide what is showing on my screen.
Considering my Facebook is seen by my three hundred Facebook friends and I only share what is deemed by myself ‘acceptable for the public sphere’ I still try to hide my profile when around strangers as though this profile I hold on a public site is private. This is a great personal example of how where I am and who is around me will effect my media use.
This then leads on to the notion of my media use as an audience member. On the train when I look around me many individuals are reading a newspaper, on their smartphones or using their tablets/Ipod’s. Each of these individuals and myself included are consuming media and are a part of an audience. Even though we may be sharing a similar space within the train carriage we are not sharing our media content therefore part of different audiences.
Though the ideal of different audiences has intrigued me to a altering theory. Current idea is that there is visible and invisible audiences. Visible are those whom are there and readily observing compared to invisible whom are consuming through a medium such as a television. Though if an individual such as myself is consuming media from the television, computer, mobile and often sometimes depending on my activities also an Ipod and tablet; am I able to be an invisible user for many media products at once? If my attention is divided can I really be classed as part of the audience? I believe yes, as due to these devices they have made it possible for an individual to consume multiple media types at a singular time. This is how modern audiences are defined.