Communication is changing society not computers

People state how technology is advancing  and this is the main cause of globalization.  I agree, however, I believe that communication is changing the world more than technology. Technology is merely the device which is changing the world, the device we are expanding our communication through as this machine is merely an object that allows a gateway into the intangible world where actions happen.

The invention of the modem allowed communication across borders , this allowed the connection of the nodes.  This is why Kelly, K (1999) New Rules for the New Economy* intrigued me.  Kelly (1999) states  a similar concept to myself, that the communication is what these machines have given us. Kelly states:

“Computers may have sped up life but communication is what has changed life”

Communication is what connects us as a globe. This started originally through bulletin boards which were one of the first social sites to appear on the internet. Thus the internet enabled the development of friendships across the globe, allowed fan-fictions to be written and globalization to ultimately occur. However, Kelly (1999) also states that communication is the economy. This is due to the fact he believes that businesses will turn into intangible businesses using chips and glass fibers. Which makes you wonder what will happen to institutions such as the Government which have already transferred many of their services online; an example of this includes online forms and applications such as E-tax. As Kelly stated:

“The effects of technologizing it are beyond the scale of a mere industrial sector cycle”

But how will this affect political candidates and the elections? Will they start being conducted through social media- for instance Kevin Rudd is already proposing that his next candidate debate should be from questions posted on Facebook. However, before we think about  the future, we must consider how current communication affects politicians?  With the speed of the internet and the current state of global connection all politicians must be careful what they say on all media platforms; anything they say may be scrutinised and broadcast around the globe. For example, Tony Abbott’s recent ‘suppository remark‘ which received worldwide attention.

Therefore, from my examples and and the influence of Kelly’s text, I  put to you that communication is what is changing the world. Communication is an increasingly powerful technology, more powerful perhaps than the medium we use for this communication, computers.


* Kelly, K. (1999) ‘This new economy’. In New Rules for the new Economy

imagesImage sourced from: Google


7 thoughts on “Communication is changing society not computers

  1. Great post as always and I was pleasantly surprised to see you relate it to politics, especially with the election coming up. This post is very topical. Also, I couldn’t agree more, communication is definitely changing society. Compared to even a few years ago our communication is monitored far more then it used to be and everything we say should be considered to be under surveillance. Take for instance the recent trend of employers searching for their employees Facebook pages to see what kind of people they are and how they may represent themselves and their company. Our society has had to change due not to any new technology but simply because our communication is under scrutiny and so key. Awesome post, can’t wait for next week 🙂

  2. Computers have definitely changed society! I only use my computer at uni now and don’t even bother with writing in a book like I used to. I felt having both was just a waste of time?
    Interesting relation to the up and coming election, these days it is definitely optimal if you have an online fan base, which means you have to partake in online campaigns, create an online image – identity etc! Much like Obama did to win his campaign. It is definitely effective though I believe reaches a wider range of audiences – and perhaps makes teenagers more interesting in politics if they stumble upon it while surfing the internet.
    Great work!

  3. The prospect of political campaigns shifting more towards the use of social media as a broadcasting tool, or at least as a way of acquiring more supporters is something that I really hadn’t considered, or at least where such a shift could lead to.
    Thanks for getting me thinking!

  4. I love the whole politics twist in this. Its a topical issue coming into an election and will probs get you a view or 2 more on here :). The way communication changes society is amazing in my opinion. In the past couple of years the monitoring of society has picked up its game and it is amazing see how deep it goes, great post 🙂

  5. I don’t agree with you paradigm that communication is the problem it is ultimately humans who do the communicating and have always done so. Whether it is snail mail or fast broadband it is the user who sends the message, uses the information or makes a purchase. People have always done this technology has just made it faster, easier and more immediate. If there was not demand for the types of communication that technology has given us then there wouldn’t be that technology. It is the old chicken and egg scenario.

  6. I really like how you were able to relate it to the upcoming election, in terms of Facebook and social media inclusion, and it certainly shows the power of communication in this day and age when you mentioned Tony Abbott’s ‘Suppository of Wisdom’ comment!

  7. Communication is definitely changing society, and as they say; “when there is a will, there is a way” the example hear being a need for communicating and the way being through computers and platforms, evolving with us as we desire more and more to communicate world wide.

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