When the first smartphone was released everyone was amazed how multiple devices had been converged into a singular device. The current two major smartphone operating systems on the market are Google’s Android and Apple’s iSO, both systems are remarkably different and both allow consumers to interact with the device on different levels. Though which operating system will dominate our future market?
I am a firm advocate for Android. Android is an “open” operating system, this means that individuals can download apps from a store that is not Google Play. Individuals can also create apps and make them freely available to anyone that has an Android operating system. Google delegates tasks to the users thus, saving costs and constraint on how a person can use their device. Juxtapose this to Apple’s iOS system which is a “closed” device, therefore, you can only download content from the Apple Itunes store and all content on this store must be approved by Apple. This is not allowing consumers to act freely with their device but rather full control is implemented from the products creator.
These devices are said to be at the forefront of the wireless future. Mitew (2013) noted that as of 2010 3.81% of the world web usage is mobile, and according to the BBC there are five billion mobile phone users. Of these users 31% access web content on their phones and these trends are seen to be climbing especially as mobile phone technology advances. From these statistics 75% of mobile phone users are running an Android (Mitew 2013) operating system with only 14% running an iOS system (Anonymous 2013); juxtaposed to tablets where iOS is run on 87% (in North America)(Anonymous 2013) compared to Android tablets at 3.7% (in North America)(Anonymous 2013). Clearly this data shows the potential for our future to be based on more mobile internet usage, though which operating system will benefit future mobile wireless internet?
Roth (2008) notes a statement by Rubin(Google co -founder) where he noted that Android is the solution for “a free, open source mobile platform that any coder could write for any handset maker”. He then goes on to state that Android would be global and an open operating system for the wireless future. I believe an open operating system is better as it allows me to have freedom over my device and over my usage of online content (example apps I wish to use). If my internet usage is going to be mostly through a mobile device I want to be able to customise my device as I wish. However, an opposing argument is that iOS has a better quality control due to their concentration on the interface of the device (Dachis 2013) and control over available programs, thus ensuring that quality will never be lost, and even though the device processing system is marked to be slower than Android it is because of this interface that the device seems to not ‘lag’ (Dachis 2013). Though as Anonymous (2013) states ‘Android’s connection to the Google ecosystem of services is strong and arguably more useful compared with Apple’s cloud services suite.’ Therefore, maybe it is perception regarding quality of the device.
The operating system that will dominate our future mobile wireless internet sphere will depend on whether one operating system significantly advances over the other; or the personal choice of consumers whether they prefer an open or closed device.
Anonymous, 2013, ‘Android vs iOS’, Diffen, viewed 18th October 2013, <http://www.diffen.com/difference/Android_vs_iOS>
Dachis, A 2013, iOS vs. Android: Your Best Arguments, lifehacker, blogm 9th of July, viewed 19th October 2013, <http://lifehacker.com/ios-vs-android-your-best-arguments-13349211031>
Mitew, T 2013, ‘Apple vs Android, or the two futures of the mobile net’, Prezi, DIGC202, University of Wollongong, 15th October 2013, <http://prezi.com/nbpulyal3pvo/digc202-apple-vs-google/>