Adapt to beat Reporting Extinction

It is in our nature to want to know what is occurring around us, though the medium for how we receive our news has altered over time with dramatic change in the last few decades. Being able to acquire news was once limited and often spread through townships via gossip or kingdom messengers. However, this then evolved into newspapers then to radio and then Television; though of course mediums once again developed due to the internet becoming a main household item in first world countries.

Rosenstiel (2013) on Ted Talks  details some of the issues of the medium constantly changing and the effects it has on the previous medium. Through his research he has found many positives for media content now being shared in a digital sense.  He found that younger generations are more likely to take an interest on a daily basis  to consuming a type of news media content, where the average age of a newspaper reader would be 50+ while for those now consuming news from a tablet the average age was 37 (Rosentiel  2013). This is a significant achievement in gaining the interest of younger individuals in news content, and could thus be of benefit to the democratic process. The media are the main source for political information, and therefore it is important that more individuals (especially the younger generation) become informed so they are able to provide comments and opinions on global topics within the public sphere.

Rosentiel (2013) also notes on this topic that the internet has allowed consumers of news to be able to further engage with this content with many online articles providing a comment’s section for individuals to engage through a discussion. We are no longer a passive consumer that “has to be home at 6:30pm to watch the news, or up early to receive the paper” (Rosentiel  2013). We can now dictate when we receive this media content and how we do this.  The only negative he details is how this is declining traditional media’s profits, though, they are still able to make a profit through advertising on their websites which is often a better option as it is more specific to the consumers tastes depending on what they have previously accessed and currently accessing through the use of cookies.

Though I do not think that traditional media has to be concerned with extinction, I do believe they need to merely adapt to a digital society. As Rosentiel (2013) noted all traditional media types are still present and television is the top source of news which then leads 85% of users (Rosentiel  2013) to undertake further research on other platforms.


To read my comments on similar blogs discussing these topics please click below.
Andrew Jackson Blog

caitlinosborne29 Blog



Rosenstiel, T 2013, The Future of Journalism: Tom Rosenstiel at TEDxAtlanta, YouTube (Online Video), 28th May, Tedx Talks YouTube Channel, Viewed 18th April 2014, <;




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