It is in our nature to want to know what is occurring around us, though the medium for how we receive our news has altered over time with dramatic change in the last few decades. Being able to acquire news was once limited and often spread through townships via gossip or kingdom messengers. However, this then evolved into newspapers then to radio and then Television; though of course mediums once again developed due to the internet becoming a main household item in first world countries.
Rosenstiel (2013) on Ted Talks details some of the issues of the medium constantly changing and the effects it has on the previous medium. Through his research he has found many positives for media content now being shared in a digital sense. He found that younger generations are more likely to take an interest on a daily basis to consuming a type of news media content, where the average age of a newspaper reader would be 50+ while for those now consuming news from a tablet the average age was 37 (Rosentiel 2013). This is a significant achievement in gaining the interest of younger individuals in news content, and could thus be of benefit to the democratic process. The media are the main source for political information, and therefore it is important that more individuals (especially the younger generation) become informed so they are able to provide comments and opinions on global topics within the public sphere.
Though I do not think that traditional media has to be concerned with extinction, I do believe they need to merely adapt to a digital society. As Rosentiel (2013) noted all traditional media types are still present and television is the top source of news which then leads 85% of users (Rosentiel 2013) to undertake further research on other platforms.
To read my comments on similar blogs discussing these topics please click below.
Andrew Jackson Blog
Rosenstiel, T 2013, The Future of Journalism: Tom Rosenstiel at TEDxAtlanta, YouTube (Online Video), 28th May, Tedx Talks YouTube Channel, Viewed 18th April 2014, <https://www.youtube.com/watch?v=RuBE_dP900Y>