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I was recently reading Christian McCrea’s journal article on ‘The Collapse and Reconstruction of an Industry’, which details the rise and falls of the Australian gaming industry. McCrea(2013, p.203) starts by detailing the history of Australia’s industry, even though the industry is currently suffering, Australia has released multiple popular games such as; The Hobbit in 1982 and Way of the Exploding Fist in 1985.
The 1980’s was the time of the arcade game; and this resulted in Australia being a prime target for pirated arcade machines, created in Taiwan and Singapore. The Australian gaming industry has since further declined; with Australia mainly working under the work for hire model (McCrea, 2013 p. 204), thus Australians are merely providing labour to popular games instead of creating them. But what about the mobile gaming industry?
McCrea (2013, p204) details that the Australian game industry has had significant success in mobile game creation. The popular Apple store app, Fruit Ninja was developed by a Brisbane based studio. Not only was this a hit on Apple’s app store but you can also find Fruit Ninja in arcades such as Time Zone, where people will pay anywhere between $1-$2.50 to play a round of Fruit Ninja on a large screen to win arcade tickets.
Fruit Ninja is not the only success with Flight Control and Real Racing both produced by a studio based in Melbourne. With recent mobile gaming success seen by Andy Sum and Matt Hall, the developers of Crossy Road, two individuals whom live in Australia (LeFebvre, 2015). Mobile game studios within Australia are drawing on talent that has been left behind from the collapse of older studios (McCrea, 2013 p.205).
App creation is an emerging business that has seen a magnitude of success as LeFebvre (2015) states Crossy Road made $10 million in ninety days. McCrea I feel does not discuss, the significant market for mobile games and thus, how this may result in aiding in the revival of the Australian gaming industry.
Nevertheless, it is clear the Australian game industry has significantly decayed but has led the way for independent game development and mobile game studios.
LebFebvre, R 2015, How Crossy Road Developers made $10 Million in 90 days, Cult of mac, 4th March, viewed 20th May, <http://www.cultofmac.com/314240/crossy-road-developers-made-10-million-90-days/ >
McCrea, C 2013, Australian Video Games: The Collapse and Reconstruction of an Industry, Gaming Globally, Palgrave Macmillan.