After four and a half years , I am done.

I have finally reached my last semester at University and I completed the semester differently to any other I have completed before. Though what counts is I am finally finishing and now I am on to considering full time employment, perhaps further education or even a year off and just enjoying the life I have now. Thus it was wonderful to finish my degree by undertaking Advanced Media and Communication or better known as BCM311.

This class was not what I thought when I started, I expected it to be Communications and Media content from all years stuffed into one subject where we would further our terms and produce a final research thesis. I was hesitant, as this is my fifth year and some basic Communications and Media studies terms often escape me and I feared looking like I knew nothing at all. However, when I started the subject it became clear it was more about reflecting on my entire degree, and reflecting on myself rather than content.

This subject was attempting to ready me for my future employment by further understanding myself and others whilst also strengthening my interview skills. I was immersed in a completely new area, Narrative Practice, predominately a psychology area of study but very applicable to communications. This was a completely new concept to me and one that I entered into hesitantly. At first the interviews are a bit confronting, I have severe anxiety and I am shy. Basically I prefer to be the person hiding up the back and pretending I am not there. So these interview excises were often hard for me but to my surprise I ended up enjoying these sessions, they were like free therapy. At the time I had some issues in my life and it was good to deconstruct these and learn more about my personal values. From this I saw that I was implementing narrative practice in my external life. I would try and perform the practice on my partner and internally on myself.

But where too now? Now I am equipped with interesting knowledge on a potential booming area, what do I do now? Well for me personally I do not want to pursue any further study on the topic, but I will continue to apply the technique in my life to my family, friends and myself when they are trying to tackle an event in their life. I feel I have become a better listener and I think this is why I have been so interested in the concept, the absent but implicit. Though I also feel overall the beneficial outcome from this subject is I better understand why I react the way I do to insignificant events, therefore, I have a greater understanding of myself.

This was a wonderful reflective subject to complete my final year with, and I thank Kate and Sue for making it a mature working space. Not only that but also a space that provided support and guidance.


Narrative Therapy in Practice

Recently I was in a seminar where we were instructed to describe our professional values. Each individual used similar descriptive words such as; independent, driven and passionate. Though when asked why we selected these values many of us could not answer; because these are the values inscribed into us. We are told we should hold these values and these are held by the ideal professional candidate. We attach these to ourselves as they are the values we would like to hold. Shapiro et al. (2016 p.38) found that all journalists described themselves with a similar core professional value; accuracy.  Therefore, to try and fully evaluate our true selves, we undertook narrative therapy practice exercises.

Narrative therapy practice is a theory utilised in psychology to achieve context around a value or incident that the individual is describing. Morgan (2000) defines narrative therapy as a; ‘respectful, non-blaming approach which views problems separately from people.’ We are utilising this theory per the process of understanding professional identity as described by the Dulwich Centre (2002). Dulwich Centre states that individuals should bring in external examples which perhaps shy away from their professional career. It is the belief that this process will open the individual up about themselves that otherwise may have been overlooked. The process should provide a greater depth and answers about what shapes the individual (Dulwich Centre 2002).

We paired up to each undertake a narrative interview about something which had happened recently where we had to a make decision. This required us to detail the situation, as well as providing previous context surrounding the decision. We were then questioned as to why we made that decision, what was the expected outcome and did we expect to follow it? This allowed us to step back from the situation and think why we made this decision. When we subconsciously make decisions we are unaware that in that moment we are actually displaying a value that we hold as a person. When questioned in-depth about these decisions and having to relate the decision to prior times within our life, it allows us to see that perhaps this is a value that we have previously not noticed.

The exercise was followed by the interviewer recounting our narrative, where they relayed exactly what was said word for word. This allows the interviewer to attempt to place values that they have obtained through-out the story, but it also allowed the interviewee to hear the story re-told and view the situation from a different perspective. Ultimately this was a listening exercise and it is interesting to find out what the interviewer has retained from your narrative and what contextual features led them to remember these facts.

For me personally I feel I gained more from Michael White’s concept the ‘absent but implicit’. The absent but implicit concept attempt’s to make sense of how we individually read texts, particularly our account of events (Carey, Walther, Russell 2009 p.321). The absent but implicit to define the concept simply reviews an individual’s narrative, often of a negative experience, and discovers what the individual does not include within the plot.  When utilising this concept the interviewers are to listen carefully to what they can hear about the experience and what they are also not hearing (Carey, Walther, Russell 2009 p.321). This is a significant concept as generally we will make sense of our own self through contrasting our experiences against what they are not (Carey, Walther, Russell 2009 p.321), thus the meaning is absent from our thoughts but our narrative has subtly suggested it.

This concept resonated with me the most, as I often find negative experiences are hard to move on from and I do not fully understand my actions. I am often left not understanding why I feel the way I do, however, when I discussed my experience with a fellow class member as a narrative interview I was able to see what I was overlooking about my personality and what values I hold deeply. This was furthered when my interviewer responded through asking me deeper questions about issues and feelings I had not noticed when I was answering but apparently it was implicit. This reflection and my interviewer’s conclusions allowed me to see that I hold a value that I never knew about and that I am not able to recognise why I react in such a way to similar incidents.  Nevertheless, it should not be ignored that some conclusions regarding an interviewee’s identity can be negative on the person. Morgan (2000) describes a scenario where the individual is classed as an attention seeker and this immediately is received negatively and disempowers the individual.

Overall narrative therapy practice has many mutual benefits for the interviewer and the interviewee. The interviewer gains skills in listening and learning to write down exact quotes whilst also trying to uncover in-depth information the interviewee might not know about themselves. Whilst the interviewee will discover values and morals that they might not have otherwise have uncovered, this is valuable foresight when approaching decisions. It is also valuable when the narrative practice is undertaken in a professional setting, it will allow the interviewee to escape the inscribed values we place on ourselves. Though it should not be ignored that some conclusions from this practice can lead to individuals feeling negative towards themselves.



Combs, G and Freedman, J 2012, ‘Narrative, Poststructuralism, and Social Justice: Current Practices in Narrative Therapy’, in The Counseling Psychologist, vol.40, no.1033 p.1034.

Carey, M, Walther, S, & Russell, S 2009, ‘The absent but implicit: a map to support therapeutic enquiry’, Family Process, 48, 3, pp. 319-331.

Dulwich Centre, 2002, ‘Storying professional identity’, Dulwich Centre, viewed on 3rd March 2016, < >

Morgan, A 2000, ‘What is Narrative Therapy?’, Dulwich Centre, viewed on 30th March 2016, < >

Shapiro, I, Brin, C, Spoel, P, & Marshall, L 2016, ‘Images of Essence: Journalists’ Discourse on the Professional “Discipline of Verification”‘, Canadian Journal Of Communication, vol. 41, no. 1, pp. 37-48.



Critique of Neskania

For the past three months I have been following Ralphie’s subreddit project, Neskania. Neskania is a subreddit where users are able to submit content to build an alternative world. The aim of the project was to build a world from a complete blank canvas, where users would submit historical events, native music, food ideas, agricultural products that the local economy survives on and maps.

Ralphie’s methodology has changed over the past thirteen weeks. Neskania started as a simple subreddit where Ralphie merely had an introduction post which was not receiving much traffic. His marketing methodology only consisted of posting in subreddits and promoting it through his personal Facebook. This resulted in individuals on his Facebook not understanding the concept or know how to use Reddit.  This led Ralphie to change his methodology in an attempt to build a greater audience. Ralphie broadened his marketing externally of Reddit and Facebook, by tackling websites and forums for content creators (such as DeviantArt) and alternative world creators. He also attempted to repost content from his subreddit to other subreddits to gain interest.

Ralphies trajectory has slightly changed focus from the start where he was driven to gain readers rather than content creators. This resulted in Neskania achieving  sixteen subscribed readers, though he was not achieving  audience engagement within his subreddit. Ralphie started to engage with the subreddit more by creating a weekly update of the developments within Neskania and detailing what needed to be created. This was in an attempt to keep people interested and updated although his audience did not respond well. Resulting in the weekly updates becoming biweekly.

In an attempt to generate a further interest Ralphie utilised some of the features of Reddit by creating a Wiki and help section. The Wiki was a learning curve for Ralphie and required him to do extensive research on how to use ‘mark down’ to create the Wiki. The Wiki is inventive and adds realism to the project, thus would hopefully result in further engagement.  Though this did not happen and it seems this was due to the platform Neskania was built on. This led Ralphie to add a help section, this explains the aim of Neskania and how to contribute content. However, the issue with this section is that you have to go to the Wiki tab to find it. I was unable to find this at first because I am not a Reddit user and I believe this help section would only be helpful to avid reddit users and even then it is in an obscure place.

Ralphie also spent some time creating flairs for events, craft, ideas, etc… This allows all the content to be aggregated easier into topics and adds some colour to his page. Especially as he was unable to create a banner for his subreddit. He expressed his expectations that flairs would increase engagement.

Neskania has not succeeded as first expected and I believe perhaps the marketing and platform choice were what let this project down. Ralphie noted that he utilised websites that have a community whom make alternative worlds. Although I feel that if he perhaps used one of these sites to make his community on or attempted to develop a website to host all submitted content, the project may have been more successful. A website would have perhaps allowed the Neskania world to be further digitally built and allow its features to be visual. Though the subreddit would still be necessary as it would be a good platform to aggregate ideas and implement them to the site.  A website and perhaps in conjunction with a Facebook group would allow multiple platforms that users could submit content to. This would maybe help solve the issue for the individuals whom are not sure or willing to learn how to use Reddit.

The Wiki is a fantastic idea, however; the help section should not be placed under this segment. The help section is too hard to find and this renders it redundant. It perhaps could be within the description box before or after the brief description of Neskania, or simply have the help section’s content in this description area with reference to where to find facts about Neskania. Therefore, directing the users to the Wiki,as  if a person is unsure how to post or what to post it is unlikely they would be able to find this section or even look for it, if it is not obvious. Alternatively the facts in the description may fair better as a pinned post to the subreddit allowing room for the help section to be placed by itself in the description.

Overall I feel Neskania is a niche project that would only appeal to some individuals. Resulting in the difficultly to immerse users into this world and create content. Especially as the project was hosted on a platform that can be hard for first time users to comprehend. The concept of the project was fantastic as it was not just providing individuals with content but encouraging creativity through submitting content. If this project was hosted on a different platform with perhaps a better marketing plan it may have been better received.  I firmly believe that a large percentage of individuals prefer to observe rather than contribute. If this project continued by branching out onto other platforms it could possibly become quite successful though it would require better marketing and a better setup.

The concluding discovery (Ghost in a Shell)

When I look back over the past two weeks and read my blogs it is clear I was thinking too hard. I was looking to find a culture clash and I believe this was clear within my second post. My second post where I should have been focusing on my findings I believe show’s myself justifying the elements of this film due to its Asian context, which is wrong.

I was very focused on the nudity of the film, I have no problem with general nudity as I am an avid fan of True Blood. Though an unrealistic female body which I deemed clearly aimed at teen age boys was making me feel unease and disinterested. Though I seemed to view this in an Asian context, through my bewilderment and confusion with their strict regulated television when I was simply forgetting that I have no issue with nudity for other shows I watch. This has lead me to the epiphany that my emotional response was perhaps not due to limited exposure to Asian culture but rather  I personally connotate animated content being content for children. I see Anime as; Pokémon, Dragon Ball Z and Sailor Moon all of which I watched as a child, nevertheless; Pattern (1998 p.118) estimates that 30-40% of the overall anime market is aimed at adults.  Pattern (1998 p.118) also discussed that anime aimed at adults might be a higher percentage as the adult market has a vague definition and this area has a steady growth rate.  Thus, I have realized that I actually have judged Ghost in a Shell based from my interpretation of Anime being for Children/teens and never gave a thought that (besides Hentai) that the adult anime industry is nearly half of all anime created.

The second evaluation of my experience was my obsession with whether Motoko Kusanagi was human or not. I have a strong belief that if a life form is self-aware that are a living life form. Though it is interesting that I stayed focus on Cyborgs in an Asian context. Whilst researching I was surprised to find that robots are now widely expected outside of Asian culture, with their being a robot consensus being conducted at Carnegie Mellon University (USA) (Mims 2010) where 547 robots had been counted and they were still counting as Robots were always being created.

For there to be a consensus of robots being held this really places in perspective for me how robots are becoming part of our world and it shouldn’t be a foreign Sci-fi ideal. It was researching robotic cultures when I discovered why I found the idea of a robot run culture so interesting. I first wrote that I felt Ghost in a Shell was very “90’s”, in the 90’s a robotic based culture was a thing of the future, of a Sci-Fi world. This is when my second epiphany occurred, I feel that the cyborgs seemed out of place to me simply due to the decade I felt the film was based in. Though in regards to a self-aware robot, I simply believe as stated in my previous post that this was such a strong theme in this film due to the religious view of Animism.

When I discovered that Asian culture has a strong belief in Animism stemming from Shinto, it became clear to me why this was an imposing element. Clearly through the belief of Animism, Motoko has a spiritual essence, though this film is attempting to question the audience’s beliefs.

Through evaluation I believe I have a better understanding of anime and Ghost in a Shell. I am also more aware of why I have reacted to this text in the way I have and I can see a clear transition of my understanding developing as I have analysed my response to Ghost in a Shell.


Mims, C 2010, “World’s First Robot Census”, MIT Technology Review, 11th October, viewed on 25th August 2015, url < >

Pattern, F 1998, “The Anime Porn Market”, in Watching Anime, Reading Manga: 25 years of Essays and Reviews, Stone Bridge Press, Berkeley, p.118.

The tale of my first ever experience with anime….

I have limited experience with anime as a genre so when I heard that we would be watching Ghost in a Shell in my Digital Asia class, I was hesitant. Ghost in a Shell is an intricate anime that I often lost interest in and found my mind wondering. I often found myself thinking about cyborg’s and what it would be like if our body parts were replaced by machine technology, this was clear a thought stemmed from the film.

When I saw the main character naked for the first time I was surprised as I instantly forgot that I was watching Anime and not a children’s cartoon. I was also shocked at the blatant nudity and the unrealistic female form. I often found myself staring at her breasts simply due to the size and roundness of them, which made me uncomfortable as I feared the boy next to me would notice my gaze. Though it was hard not to stare as too often they seemed to be centred within the shot.

Ghost in a Shell is a futuristic film, though I felt it had a very 1990’s feeling to the film through the characters clothing, hair and general aesthetics. The film has a very melancholy feeling with the main character facing her inner-turmoil, it raised the question for me whether she is really human? And thus is the extensive nudity justified? Though this also had me considering the fact that the continued nudity was only showing the female form, whilst the male cyborg characters were never naked. I must admit I was also constantly wondering why she did not have any pubic hair, especially since the male characters often had facial hair. Leading me back to the question is she really human?

Though with the nudity aside, I was pleased to see that she was a badass female character. Perhaps still had the damsel in distress appeal when she had to be saved from that machine that was about to crush her head. But she was strong and didn’t let a man push her around, the feminist in me enjoyed seeing a strong female character but it was also my feminist ideals that perhaps lead to me feeling iffy to the nudity.

I struggled with anime culture, which resulted in me becoming restless and annoyed. I feel due to my lack of familiarity with this genre and limited context provided by the film lead to my misunderstandings and lack of interest. I remember finding some scenes, even though I thought it was beautiful art, I found them irrelevant and the images to be random.

Ghost in a Shell has resulted with me having a greater understanding of the anime genre, though this film resulted in severe confusion and lack of interest. Perhaps when I have a greater grasp of anime culture and re-watch the film I may have a different emotive response.

Forward thinking .. the DIGC310 way

We have surpassed 1/3 of the term, and I have been asked to take a moment and discuss my plans for rest of the semester in regards to my subject, Digital gaming cultures.

Firstly, I must look to the Beta game testing week; I have grouped with currently two other students. We are yet to focus our ideas down to a prototype, but we have discussed a board game or even extending this idea to a digital format using a plug and play. My role in this will of course be in modelling the idea, attending to the presentation slides as well as sharing the media role with a fellow group member.

We will then graduate to the final presentation, this will depend of what occurs in the beta testing week. Though the final presentation will require detailed planning and a completed game. I plan on being involved in this by undertaking the media role, where I will undertake platform marketing (researching target markets and retailers), update its progress on the blog as well as undertaking analysis of the game play. I will also aim to try be as active as my skills allow me in the modelling of the game content.

This then leads me to the final project, the project dossier. Where I will be simply reproducing something very similar to this blog post. However, my dossier will be a great deal longer, incorporate scholarly readings as well as critically detailing my contribution to my team through-out the game development process.

Over all I aim for a credit but always hope for a Distinction. I plan to attempt to achieve this mark by researching thoroughly and engaging within my group and ensure that what I have planned above comes to life. I look forward to being very involved in my group project and seeing a game develop through the stages of planning to production.

Digital Story Project Reflection

My Digital Story: Day in the life of a Mobile Phone Addict

For my digital story I decided to narrate a day in the life of a mobile phone addict named Mia. I was attempting to show an average day in her life and her dependence and use of her mobile phone in conjunction with interviews from her close family and friends who answered questions relating to mobile phone usage and Mia’s usage. It also includes academic sources within the narration, providing an analysis of research undertaken by these academics which relate to the characteristics that Mia was displaying.

This project has taught me many things throughout this process. Firstly I have learnt many academic research conclusions regarding mobile phone addiction. This is what I found most engaging in the process of making my project, trying to incorporate these sources so the narrative still flowed. I also enjoyed learning about the different theories such as the optimal flow theory (Salehan & Negahban 2013). Theories such as this were interesting to research and engaged me to try and give more attention to detail in my film. Secondly, I perhaps have become more aware of how I use my mobile in front of people and consequently pay more attention to their body language when I do check my mobile phone in front of them. I  now better understanding the negative social effects of mobile phone usage and I am more cautious of how I use my mobile in a public space.

I found that conducting my interviews were a very affirming and engaging part of my project. These interviews helped me to set a direction for my story and added emotional weight. I found this an interesting task to undertake as I had to ensure that everyone was in agreement to being filmed and being identified by their real name or a pseudonym due to ethical issues. To conquer these ethical issues I also employed a survey through survey monkey. This allowed individuals to still answer questions relating to mobile phone usage but they were able to do this anonymously. Another ethical issue I encountered was the use of the Facebook advertisement, however, due to it being an advertisement this usually means the item is in the public domain and the copyright act (Copyright Act 1968 (Cth)) states I can legally use this clip due to it being used for educational purposes.

I uploaded my project on YouTube and then shared my link on Twitter and Facebook. This was in an attempt to receive feedback and views on my content. My story received positive responses as well as some laughs from minor humour elements, e.g the toileting scene. Though I also found that many of my audiences members, whether it be comments on my Facebook link or my family and friend’s comments, found my video educational and also tended to see parts of themselves within Mia which allowed the audience to be further engaged, as individuals tend to better connect with a story if they find common elements of themselves in the main character. This was a significant achievement for me as I often felt my story did not have enough emotive language in its narrative.

When I analyse my project there are a few things I would perhaps change if I was to undertake a project such as this again. As noted by Kajder, Bull & Albaugh 2005 a basic script is the starting point to a good digital story thus, I would go further than a story board and I would create a proper narrative. My narrative started weak and was formed around scenes I wanted to convey and quotes from academic sources. Next time I feel I would benefit from constructing my narrative around the story I hope to convey and then incorporate my academic sources into my project. However, I did learn the benefit of having a recorded narrative before conducting filming, unlike Kajder, Bull, & Albaugh 2005 who suggested to do the latter first. I found producing the narrative first beneficial as this allowed me to visually see the length of parts I needed to film this also allowed me to better deconstruct my narrative.

I did find the narrative a significant challenge and found this project quite puzzling in the way I needed to incorporate an emotive narrative in conjunction with journal articles as mentioned above. I found it difficult to grasp the concept of a narrative that flowed efficiently as a story and not as a report when it had to incorporate academic sources. I often struggled with ensuring that my project remained a story rather than a verbal essay. However, I learnt this issue through my many play backs of my project which allowed me to return and record further narrative to try and bring my project back to the basis of a wholesome story. Though I believe that in future presentations I have learnt a better way to attempt my task and this feature will be improved.

Thus I believe my project was effective in telling the story of a mobile phone addict through an academic and emotive manner. I did struggle finding a balance between the amount of narrative and academic sources, however, I have learnt many things from undertaking this project that I would employ next time.


Copyright Act 1968 (Cth) part 4, Copy Right in subject matter other than works, Division 6

Kajder, S. Bull, G & Albaugh, S 2005, ‘Constructing digital stories’, Learning and Leading with Technology, vol. 32, no. 5, p. 40.

Salehan, M & Negahban, A 2013, ‘Social networking on smartphones: when mobile phones  become addictive’, Computer in Human Behaviour, vol. 26, no.6, pp. 2632-2639

Reflection of the Audience to my Media

ReflectionAbove are my sites statistics for the past 90 days 
showing where on the globe my views came from
I have sadly approached the end of my blogging journey for my University subject; BCM240- Media Audience and Place, therefore, it is time to reflect the last nine weeks.
I have enjoyed blogging for this subject as I found many of the concepts interesting to research. I believe the post I most enjoyed writing was my fandom blog post, as I really resonate with this topic due to my personal interest in producing fan content. Though when looking holistically at the subject and my blogging experience I can see major improvements from my attempts at blogging last year and found I rather enjoyed being able to find my own scholarly articles rather than trying to incorporate set readings provided in my course.
I feel that perhaps finding my own academic sources to place in my blogs allowed me to better connect with my audience as perhaps my content was not as dry as previous blog posts. As you can see from my statistic’s I have received 466 views on my blog in the past 90 days. This is significantly increased from last year and I would recommend that it is due to my promotion of my blog on more external media platforms and  my furthering use of tags on my blog posts (As shown by my referrers statistics below). referers
I engaged more with using popular hashtags and adding more tags to my posts this year. I believe this allowed people from countries such as Germany to find my posts. The presence of overseas readers really resonates with me as it cements the responsibility I have as a blogger to ensure I write for an international audience.  I often forget that I am not writing just for individuals in Australia but I am writing for an audience that is also global. I believe I may have started writing specifically for Australian audiences but as the weeks progressed I was more aware that I had  international readers therefore, I should be more general or state ‘within Australia’ in my posts.
Referring back to the image above it clearly show’s where my audience comes from.  I promoted my blog strongly on Twitter and Facebook and as the views show this worked to an extent. I am happy with my Twitter views as I only have 170 followers and content is removed from timelines at a fast rate. However, I feel I should have utilized the hashtag feature on twitter further rather than just using  #BCM240 to further my readership and promotion of my blog.
The engagement on my blog has increased this year which I am pleased about. I believe perhaps this increase is due to my posed questions at the end of each blog post. This was an attempt to engage with my audience and I feel this was achieved though perhaps this could have been achieved better through better promotion of my blog. Many of my blogs received three comments with my most viewed blog for this subject being  ‘Are you an invisible Subconscious Media User?‘.
In conclusion I feel this blog still had room to grow if I was going to blog further on the subject matter in the next few months, nevertheless, I feel this blog received an acceptable amount of views and a wide (unexpected) international readership. I enjoyed sourcing my own academic sources and feel I have improved on finding credible sources for my blog’s content and feel this is something that helped my blog be perceived as more professional. I also learnt to utilize tags and undertake field studies further while undertaking this blog and feel my content became better from extending these skills.  This has helped me better understand how individuals use different media depending on where they physically are and I will hopefully further explore this area in the future.
Thank you for following my BCM240 blog.

I stand here before the house Mr. Speaker to ask for time of reflection

I would like to take the time to reflect on my past posts for my University course Introduction to Communication and Media Studies. Over these past few months I have been analysing the media’s influence and effects on the 2012 Australian Labor Party leadership challenge.
Through my research and analysing of this issue it became clear how much power the media holds over politics and society in general. The media were able to create a moral panic about the so-called “faceless” men of the Labor party. This threw audience in doubt of the governing party. The minute Kevin Rudd spoke the words “the faceless men” the media spun and twisted these words to ensure fear, havoc and loss of trust was generated in the media. However this is not the first time the media has employed a technique like this. Kevin Rudd’s video was leaked onto YouTube which soon found itself on prime time news with each news station editing the video to suit their own means. These two cases alone provide evidence of  how the media can portray a public figure such as a politician and how they attempt to sway public opinion.

Before I began this course and studied this event I never fully realised the power social media can have. This event especially demonstrates the use of social media when addressing a vast number of individuals. The politicians have recently been turning to social media as a main media platform. Here I questioned whether this means that social media is a large factor in who will govern our country? For instance Kevin Rudd’s swearing video has been shared through social media sites and was even uploaded onto a platform which could be stated as a social media site due to its comment and profile functions. Social media, especially Twitter allows individuals to comment and receive information fast and freely from politicians. Twitter allowed tags such as #kevenge to become a top trending tweet which even found coverage within the main media. Also Members of Parliament are required to have Twitter now, as this is the easiest way to communicate to constituents beyond their electorate. I found this interesting that it only took one platform to change the way that politicians now are required to address the population. Social media I feel can be more powerful than the traditional main stream media. It can reach more individuals in a shorter time, each article can be commented on within a second of it being posted and readers can be persuaded by individual opinions of  often uneducated blogger’s. Therefore persuading political opinions and aiding in who will be elected.

The main perpetrator of this event can be seen to be the media. The media leading up to the leadership challenge continued to report on rumours and allegations of Kevin Rudd seeking the leadership position, which resulted in this issue being a major part in the public sphere. The media’s coverage of a rumoured event created debate from citizens and within the Parliament. The media in this case like other cases such as youth crime in Wollongong’s CBD;  manufactured moral panic. The media have created a panic regarding the leader ship challenge, halting parliamentary proceedings and forcing this issue to become forefront and debated.  Their ability to manufacture moral panic and for it to be debated within the public sphere through main stream media, and social media prove the power the media truly hold.

In reflecting on this I have become weary over what the media could potentially do with this power. As I have stated earlier I can see the potential and even the current possibility that the media has the power to elect the countries Prime Minister. At every stage of research on this issue it was clear the media placed the Australian Labor Party on trial and manipulated stories to various versions such as the video of Kevin Rudd swearing. Each of these items has the potential to ruin or damage a political career and to sway public opinion. It has become clear over the last few months that many individuals have one main source which they receive their information from, this can create a very one minded society as each media platform will present the news coverage differently to suit their own means.

The media needs to convey the same news story in a similar way so that the medium is conveying the message, one that is the truth not slander on a political figure. It is clear the amount of power the media has over individuals especially politicians. The leadership challenge has been reported on through all Medias. The media pushed the issue creating moral panic and bringing the issue to the forefront of the public sphere. The media only employed one tactic: an attack on the current government.

That is all folks,


My time of Reflection…

It is nearly the end of my first ever session of University, so this is the time for a reflection of the past ten weeks. I will now reflect on what I believe to be my best three blogs.

       1. True Transmedia Blood

Transmedia I found a rather interesting topic which I believe lead me to write a more in-depth and engaging blog post which excelled past my others. I really enjoyed this topic and enjoyed being able to blog on one of my favourite television shows. I choose to discuss True Blood which I found useful for a current example of a transmedia. True Blood, through the use of videos and quotes, I was able to fully demonstrate the definition of transmedia in practice.

      2. Your an open book?? Not anymore

The concept of open and closed devices which I use in my everyday life fascinated me. I had never given this concept thought before I was required to blog on this topic; this is why I believe this is one of my better blogs. To better engage my reader I used two current popular mobile phone operating systems which would have allowed better understanding of terminology and the concept I was conveying. The idea that my IPod is a closed device I cannot simply make an app for, provoked thought for me so I also tried to encourage this for my readers as well by using hypothetical questions.

3. Blogging only like a woman can

The topic for this blog was really close to my heart, and this is why I feel this is also one of my best blogs. Being a female internet user who can be quite opinionated online, this was an important blog for me to write. I needed to demonstrate to my audience that women are now more equal on the internet and the flaming and trolling we receive regarding our appearance especially. I feel this is a good blog as I put a lot of heart into it, clearly defined feminism and explained the history and problems for women on the internet.

Well thats all folks